The Katharine Hepburn Cultural Arts Center is proud to present an event: Sponsored By The Kate & The Connecticut Film Festival

Facebook Marketing For Your Business

Part 1: 9:00am - 10:15am - Break

Part 2: 10:30am - 11:45am

Doors Open at 8:30am

Register Online at www.TheKate.org or

Visit or Call the Box Office at 300 Main Street, Old Saybrook 860-510-0473

Most people have only scraped the tip of the iceberg using Facebook. By spending 20 to 30 minutes a week, you can cost effectively and dramatically increase your business with the marketing tools and power of Facebook.

Whether you're new to Social Media Marketing or a pro, our presenter: Maria Miranda, from Miranda Creative will give you everything you need to know to take the leap into Facebook and Social Media Marketing. She will help you understand how to leverage your new social media marketing skills to compliment your traditional marketing and advertising campaigns.

The Connecticut Film Festival as part of their new media educational programming is offering this 3-hour intensive Facebook Marketing class. The cost of attending is only $15.00 for Part 1 and 2. Refreshments will be provided before, during and after the course. There will be plenty of time for Q&A. Then, when Monday rolls around you can put the ball in motion and begin that marketing campaign you've been dreaming about, but didn't know where to start.

Course Syllabus:

FB (Facebook) 101 (to be taken with FB 201: The Business Editions)

Presenter: Maria Miranda, Creative Director of Miranda Creative

9:00am - 10:15pm

Right when you thought you knew everything there was to know about Facebook.

With more than 500 million users, Facebook is a communication and marketing tool that businesses/creative enterprises can't afford to ignore. Designed for Facebook users with novice experience (101) or strong familiarity (201), these two, 75-minute presentations review the ever-changing resources on this leading social media and how to use them to market effectively.

FB101: For users with less than a year's experience, or a page with less than 100 fans.

· An overview of social media and Facebook's position of the market

· Comparison of Profiles/Pages/Causes/Groups, selecting the right option

· Best practices for privacy, security and postings

· Username/Page Titles, how to achieve them

· Uploading photos/videos

· Making use of notes/events and other standard tools

· Introduction to Facebook advertising

· Other topics/questions as time allows

FB (Facebook) 201: The Business Editions

10:30 - 11:45pm

FB 201: For users with an active page, and a year+ experience

Recent developments from Facebook and their impact on your pages.

· Fan recruitment, development and ongoing engagement.

· Making the most of non-fan landing pages and other custom tabs.

· Integrating custom applications (Constant Contact) and their marketing uses.

· Fan demographic information (fan insights) and posting quality.

· Facebook Advertising: Pay-per-click vs Pay-per-impression on ads - what's best for you?

· Creative ad development with Facebook's limited options.

· Audience monitoring platforms (AMP) and how to use them to efficiently share/monitor ALL social media (twitter, blogging, etc).

· Suggested reading

· Other topics/questions as time allows

By HWO Staff

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